Strategy and Insight from Debbie Curtis Interactive
Interactive Marketing at Debbie Curtis Interactive
Reach and Serch Engine Optimization

How We Do It -- Website Design

First, a confession: There is no one way to do it, no one-size-fits-all template. How can you template the website design process when no two brands are alike, no two customers are alike, and no two clients are alike?

This is not to say we don't start with tried and true approaches — we do. But we've also been known to toss the rulebook out the window in pursuit of the better idea.

We ask questions, lots of them. We don't pretend to have all the answers. Just the right questions.

We listen and learn, blending subject-matter knowledge, experience and storytelling ability to craft a compelling brand narrative.

We investigate and analyze — clear target, clear vision. We develop an information architecture that focuses on real-life customer behaviors and motivations. Building profitable customer relationships through channel Internet requires extensive online media experience and an instinctive understanding of customer behavior.

We are communicators, communicating the brand message through intuitive design and relevant content, always mindful that every element must support the brand. Our user-centric approach to interactive marketing synchronizes customer needs with client goals.

We are translators, translating brand benefits and differentiating attributes into the international language of persuasion.

We are engineers, building flexible technology platforms that allow us to dynamically adjust and optimize websites in response to changing customer demands and evolving technology.

To our clients, we are more than simply website architects. We are dedicated strategic advisors whose 20+ years of marketing experience ensures that we can respond to each client's unique marketing challenges.

The entirety of this site ©2007 Debbie Curtis. All worldwide rights reserved.

Privacy Policy