The meteoric rise of digital media has broken the spell of The 30-Second Spot. Interruptive narratives aren't the secret weapon they used to be. The brand wisdom of the last fifty years was to create safe products and saturate the airwaves with commercials. It's not enough anymore.
Mass marketing is a dinosaur. Extinct.
Our daily lives are filled with dozens of fragmented communiques, most of which we ignore. The successful digital interaction slips seamlessly into the customer experience.
The Internet is much more than a broadcast vehicle. Markets engage in conversations, thus a website must start a dialogue, not deliver a monologue.
We strive to create captivating interactive experiences that transform the relationship between the brand and the consumer. That transformation occurs when an experience is simply so rich, compelling, and useful that it disrupts the ordinary dynamic and positively influences the consumer's feelings about the brand.
Business has become personal.
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